According to a study by Social Media Examiner, nine out of ten marketers say they use social media for their business. Interestingly, eighty-two percent of the survey participants were employed by companies with less than 100 employees. Using social media for marketing is a relatively simple process for small business owners. The common social media sites include Facebook, LinkedIn, Instagram, and Pinterest. The success of your social media efforts depends largely on the quality of your content and customer engagement.
Create a social media calendar
To make social media work for your small business, you need to make sure that your team has a solid understanding of the content you want to share with your audience. Once you’ve determined which content resonates with your audience, focus on creating more of that type of content. Try dividing your content into categories such as Facebook, Twitter, and Instagram and assigning due dates to each. To get started, brainstorm content ideas for your social media accounts.
To create a social media calendar for your small business, identify your goals and how each post will help you achieve them. Different platforms require different content, so define what your goals are for each social network and create specific content that will achieve these goals. Then, use a calendar to allocate human and digital resources. After creating your content calendar, write down the dates and times that you’ll post certain types of content.
Create a social media strategy
Creating a social media strategy for your small business begins with creating business accounts. These accounts should be named after your business name. You can set up different admins for each page as needed. In addition, make sure all content and photos are fresh. Ideally, you will post at least once per day. Depending on the type of business, you may also want to set different permission levels for each user.
Next, develop a content calendar. The calendar should outline your overall strategy and outline each post’s goals. This content should reflect your mission statement and differentiate between posts that promote your brand and those that generate profit. As much as possible, create content that will directly promote your brand. Likewise, allocate one-third of your content to share your thoughts and the stories of other like-minded companies. As you plan your content calendar, you should keep in mind the different metrics that you will measure.
Micro-target your audience
When using social media for small businesses, you can micro-target your audience by analyzing your current customers. The purpose of your marketing campaign should be to attract those customers who are already familiar with your brand or whose interests align with yours. To achieve this goal, you should first develop a marketing plan based on data analysis. Then, you should identify your audience, design your campaign, and decide on your final target group.
Using social media for small businesses also allows you to talk directly to your followers and build relationships that last longer. When posting to social networks, try to strike a balance between being informative and promotional and always including a call-to-action. Make sure you engage with your audience and encourage them to discuss and debate your brand’s offerings. Every industry has an emotional component. This is a powerful way to engage your audience and make your posts relevant to their interests.
Create viral content
Visual content is one of the best ways to attract and engage your audience. This content has various benefits, is easy to understand and share, and appeals to the senses. A video that communicates the essence of your brand is an excellent addition to a content marketing strategy. A video production company can help you create a powerful visual narrative for your brand. By combining all of these characteristics, you can create a content marketing strategy that is sure to become a viral success.
The first thing to remember is that viral content can have a short shelf life. So, avoid creating content in meme formats. If you really want to create viral content, you should avoid using old meme formats. One example is a campaign by Mentos that advocated for gay marriage. This campaign helped the company achieve a 500% increase in sales since its launch. If you want to get the most out of your viral content, make sure to add social sharing buttons to your website.
Set SMART goals
Setting SMART goals for social media for your small business is crucial for maximizing the potential of your marketing efforts. The SMART framework helps you set goals that are specific, measurable, achievable, and relevant. You need to know exactly what you want to achieve and how you will measure progress. You’ll also need to know the number of people you want to reach in your goal. A goal that is too broad will not motivate you, and a goal that is too vague will make you lose focus.
Setting SMART goals can be difficult because it’s easy to get sidetracked by the minutiae of social media marketing. But it’s important to remember your larger objective and use this information to guide your decisions. A good goal tracking system will also help you monitor your progress and keep you focused on the right path. Using a system like Sprout can help you set specific goals and track your progress.